The world of Search Engine Optimization (SEO) has undergone major changes over the past few years - the most important on the form of the Google Access thrust in the direction of a strong user experience. It is hard to imagine 10 years ago, SEO was a marketing discipline of Black-hat, there was no goal was to increase ranking and generate traffic. Long story short - it's not nice and Google did not like it.
Today, the "secret" of SEO is no secret. It is a sound human understanding. Brands that have a prominent place in search engines with excellent content, meet the target of your target group and take the time to optimize their sites from a technological point of view. Here are 9 "secrets" of SEO that will drive your brand to the incredible.
1. Stop Falling
The biggest challenge with SEO is that it is a ambiguous area, but you should not leave the uncertainty as possible. Understand that almost all traders are right where you are right now. Everyone is trying to find the "hidden secrets" of SEO with little direction. The best thing to do is to keep your mind off the complexity and focus instead on the best user experience.
2. Keep fresh content
When people search for the search, they want the information updated and accurate. Therefore, it is important to update the content. Recurrences is a ranking factor increasingly important in the Google search algorithm, and for good reason: your audience does not want to waste time reading the content.
3. Friendliness priority
Technology is an important part of the equation of user experience. In addition, viewers with a useful and informative content, you want to see your site to make sure is easy and fun. Make sure you optimize your website, be mobile and ensure that it has a quick charge.
Recently, Google announced that more than half of the US now comes from mobile devices. This statistic, coupled with the recent update of the "Mobilegeddon" algorithm provides strong signals that will continue to focus on mobile websites of the company in the coming years.
You can use WebSite Auditor to identify potential technical deficiencies and to explore your site consistently.
4 - Building relationships, no links
"Link Building" is a term that describe SEO practitioners use the process credibility. The idea is simple: people bind themselves by your side as they perceive your brand as a source of authority. Often, however, the SEO experts take the term "link building" on the literal level. When searching for links, they land with the opposite extreme - absolutely nothing.
Links are the key also in Google rank, but the marketers often forget is that links build on relationships to people. The best way to link links is to create links and give bloggers and other multipliers in your niche.
Try SEO SpyGlass to see which is linked to your site - and possibles.5 identify models - prioritize the long tail
Search engines are increasingly personalized. For this reason, it is important that companies focus on keywords and long tails related to the location so the public can base your business based on the value and accurate service that you can find.
The high ranking for a vague search term like "San Francisco Doctor" might be an incentive for the ego, but it will take you in direct competition with all the doctors in San Francisco, whatever their practice field. A high rank for a particular term, such as "San Francisco Orthopaedist" will generate more qualified leads.
The world of search engine optimization (SEO) has dramatically evolved over the last few years - the most important being a strong user experience in the form of a Google push thrust. It's hard to imagine that 10 years ago, Blackhat SEO was a marketing discipline that was the only goal to increase the ranking and traffic generation. Long story short - it was not nice and Google did not love her.
Today, the "secret" of SEO is no secret. It is a healthy human understanding. The brands that dominate the search engines have great content, meet the target of your target audience and take the time to optimize their websites technically. Here are 9 SEO "secrets" that take your brand to the incredible.
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