Apple chief Craig Federighi finds his face doesn’t ring a bell at iPhone X launch

Apple’s new facial recognition system is so secure that the chance of a stranger unlocking your iPhone X is supposed to be one in a million.

Unfortunately for Apple, when Craig Federighi, the company’s vice-president, demonstrated it yesterday it proved too secure, apparently not recognising him. “Ho ho ho,” he chortled, as the manual passcode screen flashed up. Seconds later, the company’s share price was falling fast — even though the slip may have involved an error in setup rather than the Face ID technology.

The tenth anniversary iPhone is its most expensive yet, as widely expected, with a price tag of $999 (£752) in the US and £999 in Britain. It will be available to order from October 27.